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Meet Josh

Josh is the founder of Rooted Nutrition. He resides in the beautiful Hudson Valley in upstate New York with his wife Liz, son Parker, stepdaughter Lily, Meg Meg the dog, and Kevin Mcatlister the cat.

Josh Boughton and Parker


Josh has been active in the health and wellness industry for over twenty years. He started in a local health food store at seventeen and was blown away, even then, by how little is focused on ethics and quality control in the vitamin and supplement industry. Since then, he has become well known for his incredibly high standards and career-long research into ethics and quality control of supplements.


Josh is a Herbalist. He has had the incredible fortune of spending time with Native American Herbalists, Medicine Men in Mexico, Shamans in Ecuador, and many others. These incredible experiences have given him an incredible depth of knowledge and perspective. There is simply no substitute for hands-on learning from these incredible people. Each year he travels and visits with herbalists, healers, and farmers in the fields and forests to learn from new and amazing people! He believes that there is always so much to learn and that the best way to do it is from people who live and breathe it every day.

 Josh believes it is important to address underlying causes, not just symptoms, and that makes all the difference in building real, lasting health. He has over a decade of behind-the-scenes experience working on all aspects of product quality, from raw material sourcing, to proper testing methods, product formulation, FDA compliance issues, and much more. This gives him quite an edge in determining which companies work to create products with true integrity within an industry that doesn’t require it.


One of his passions is getting the chance to set the record straight on the all-too-common practice of deceptive claims and massive amounts of false advertising done by supplement companies. It is extremely easy for massive corporations to get away with not having proper quality control or making ridiculous claims for their products because there is nowhere for people to go and find accurate information. Josh’s goal is to provide people with a space where they can go and get unbiased, well-referenced, and accurate information without interference from those who care far more about profit than the health and well-being of the public.


Josh's goal in founding Rooted Nutrition is to support the health of our clients while improving the lives of farmers and laborers worldwide by providing ethically produced, farm-to-table, whole-foo supplements. Josh believes that ethics must be at the forefront of everything that is done. It does not matter how great a supplement's quality control or marketing is; it cannot be considered a great product if the people who produce it are exploited or the environment is harmed.

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